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Ask the Experts: How Important is Home Staging?

March 4th, 2013 | by Michelle
8935 Guernsey Lane, Highland Park - Briggs Freeman Sotheby's luxury home for sale in Dallas - living room 2

The colorful home staging in this home at 8935 Guernsey Lane in Dallas creates and artistic and welcoming ambiance. Listed by Jenny Wood with Briggs Freeman Sotheby’s International Realty.

Ask the Experts- Home Staging - Tessa Mosteller, Lucinda Buford and Shell Stegall

(From Left) Tessa Mosteller, Lucinda Buford and Shell Stegall are real estate experts with Briggs Freeman Sotheby’s International Realty who can advise clients about the best staging strategies and more.

This week we’ve asked real estate experts Tessa Mosteller, Lucinda Buford and Shell Stegall to help sellers understand the value of staging a home.

Q: How important is staging a home when trying to sell?

A: In a word, very! That old adage about never having a second chance to make a first impression is especially true in the real estate market. It has been reported that potential buyers make a decision about a house within 10 seconds of entering. Effective home staging makes a home feel finished and brings the seller the top sales price and is worth the effort and investment on the front end.

Staging is about making a home look its absolute best by presenting is as a space where buyers can envision themselves living their ideal life. No matter how beautiful a homeowner’s knick-knacks and mementos, the first step to increasing buyer appeal is to remove all personal items, especially photos, and eliminate any décor that strongly reflects the personal taste of the owner. Remember, it’s the buyer’s eye that is most important during a showing.

Professional real estate agents can offer valuable insight into preparing a home to shine during the showing and selling process. To find an agent who can assist with all your real estate questions visit briggsfreeman.com/Ask-the-Experts.

Click here to see more recent articles in our “Ask the Experts” series. home staging advice

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