Ask the Experts: How to Add Value Through Staging
July 29th, 2013 | by The Update
The influence of design-driven media such as HGTV and Architectural Digest has raised the beauty bar on homebuyers’ expectations. Properties, especially in the luxury market, are expected to be primped, polished and ready to seamlessly embrace new owners.
Experts at Briggs Freeman Sotheby’s International Realty offer these suggestions for preparing a home to shine.
“Have your real estate recommend a trusted stager. Buyers have high expectations today and want a home to show like it’s ready to move in. Because home searches almost always start online, the uncluttered, well-designed interior that you showcase in those photo tours can sell your home more quickly.” – Lynn Larson
“Sort out everything that you won’t need day-to-day, and put it in storage. Your home needs to look clean and sleek, bright and airy. When you look at beautiful photos of homes for sale online, the sellers really are keeping their homes in pristine condition to show buyers the full potential of the property.” – Holly Bock Deason
“I usually suggest calling in a professional stager. You’ll more than get you money back – in fact, some surveys show that sellers get back the money they paid for a professional stager times three. When potential buyers tour your home either online or in person, you have only seconds to hook them, to make them want to see more.” – Jenny Wood
“Photographs and objects that mean a great deal to a homeowner can cause a potential buyer to get distracted when touring the home. Their eyes focus on small things, when you want them focused on the house. Then, freshen up the house, such as paint and cosmetic repairs. As they say, you only have one chance to make the best first impression.” – Baird Reed
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Briggs Freeman Sotheby’s International Realty is Dallas’ luxury real estate leader, with more than 190 agents in five offices located throughout the Metroplex and access to the global Sotheby’s network, including more than 11,000 agents in 600 offices worldwide. For more information on escapes and second homes, ranch and land, and luxury homes in the Dallas-Fort Worth region and beyond, go to briggsfreeman.com.