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Take These Five Steps to Prepare Your Home for Listing

October 7th, 2013 | by The Update
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The home at 43 Vanguard Way in Dallas’ Urban Reserve neighborhood is ready to welcome new buyers. Listed by Christy Berry for $485000. Photo / Briggs Freeman Sotheby’s International Realty

It’s an exciting time – you’ve decided to move from your current residence into the home or neighborhood of your dreams. Now it’s time to consult with your Realtor, who can advise on how to prepare your home to make a beautiful first impression and attract maximum attention – and buyers.

The popularity of real estate TV shows and entire networks devoted to showcasing stunning homes means that buyers expect your home be polished to perfection. These tips from the National Association of Realtors will help your home shine!

1. Clean out, declutter and repair

Buyers  want to imagine themselves living in their own home, not yours, so remove all personal items such as photos, quirky collections, knick-knacks and most art objects. Buyers also want light and bright, so clean windows and shades and let the sunshine in. For the most part, today’s buyers are not looking for a project. Consult with your Realtor about which repairs are needed to make sure your home is in tip-top shape to attract desired buyers.

2. Stage to perfection

Some surveys show that sellers get back the money they paid for a professional stager times three. When potential buyers tour your home either online or in person, you have only seconds to hook them, to make them want to see more. A stager, working closely with your real estate agent, will help you set the tone for that first look.

3. Elevate curb appeal

Power wash your home, walkways, porches, fences, driveway, deck and all other outside surfaces. Freshen landscaping with seasonal plantings and a layer of mulch, add floral pots to key areas to draw attention to the front door or courtyard and consider a neutral coat of paint to convey the image of a perfectly maintained residence.

4. Hire a professional house photographer

Data shows the 97% of new home searches start online. Eye-catching photography is the first opportunity you have to engage potential buyers—whether online or in print. Photos depicting beautifully staged, professionally lit interiors tempt buyers and sell your home more quickly.

5. Price strategically

You may think that a higher price will get you more money, but smart sellers know that a strategic pricing brings more offers. Today’s buyers know what home values are; they’re very smart. They’re jumping on things that are well priced, and they’re paying full price. But they’re passing on homes they don’t think are worth what the seller is asking. Pricing is still critical in this market.

Briggs Freeman Sotheby’s International Realty is Dallas’ luxury real estate leader, with more than 190 agents in five offices located throughout Dallas-Fort Worth and access to the global Sotheby’s network, including more than 11,000 agents in 600 offices worldwide. CEO Robbie Briggs independently owns and operates Briggs Freeman Sotheby’s International Realty. For more information on escapes and second homesranch and land, and luxury homes in the Dallas-Fort Worth region and beyond, go to briggsfreeman.com.

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